Elevating Cannabis Culture: The Story of Viola Brands
At Village Brands, we’re proud to highlight the trailblazing journey of Viola Brands, a company founded by Dan and Al Harrington in 2011. Born from a personal mission to help Al’s grandmother, Viola, find relief from glaucoma and high blood pressure, Viola Brands has grown into a pioneering force in the cannabis industry. With a focus on servicing people battling cancer and HIV, Viola Brands quickly expanded from the medical market to the recreational scene, first in Colorado and then Oregon.
Since its inception, Viola Brands has been dedicated to building generational wealth in black and brown communities, a commitment that resonates deeply with our values at Village Brands. Named after Al’s grandmother, Viola Brands started making sales in 2011 and has since grown to launch in over 12 different markets and Canada as of 2020. This remarkable growth is a testament to the quality and care that goes into every Viola Brands product.
From Viola to Village: Expanding the Vision
In 2019, Dan Harrington took the mission of Viola Brands to the next level by creating Village Brands. Initially focused on acquiring licenses in limited market states, Village Brands marked the beginning of the retail side of the business. Dan recognized that big corporations weren’t truly connecting with people in the market, and thus, Village Brands was born with the motto “multi-state but home to you.”
The name Village Brands was inspired by the African proverb, “It takes a village to raise a child,” emphasizing the importance of community, support, and shared growth. This ethos is evident in every aspect of Village Brands, from the carefully curated product offerings to the welcoming atmosphere of our dispensaries. When you step into a Village Brands location, you’ll find Viola Brands products proudly displayed, a testament to our shared history and commitment to quality.
Curating Quality: The Village Brands Difference
At Village Brands, we understand that our customers are looking for more than just a product—they’re seeking an experience. That’s why we carefully curate our menu based on quality and expertise, ensuring that every item we offer meets our rigorous standards. From the rich, earthy notes of our Garden Greens to the smooth, potent concentrates, every product is selected with our customers’ needs and preferences in mind.
Our knowledgeable staff is always ready to guide you through our selection, whether you’re a seasoned connoisseur or a curious newcomer. We believe in the power of education and transparency, and we’re dedicated to helping our customers make informed decisions about their cannabis consumption. At Village Brands, you’re not just a customer—you’re part of our community.
Elevating the Industry: Innovation and Advocacy
As a leader in the cannabis industry, Village Brands is committed to driving positive change and shaping the future of the market. We actively support research and development efforts, partnering with leading experts to explore new frontiers in cannabis science and technology. From cutting-edge extraction methods to sustainable cultivation practices, we’re always seeking ways to innovate and improve.
Beyond our products and services, Village Brands is dedicated to advocating for social equity and justice within the cannabis industry. We believe that the benefits of legalization should be accessible to all, and we work tirelessly to support programs and initiatives that empower marginalized communities. By leveraging our platform and resources, we aim to create a more inclusive, equitable cannabis landscape.
Experience the Village Brands Difference
Whether you’re a Hoboken local exploring the world of cannabis or an industry insider seeking the latest and greatest, Village Brands is your destination for quality, expertise, and community. We invite you to visit our dispensaries and experience the Village Brands difference for yourself. From the moment you walk through our doors, you’ll feel the warmth and passion that defines our brand.
At Village Brands, we’re more than just a dispensary—we’re a lifestyle brand that blends innovation, culture, and quality. We’re here to elevate your cannabis experience and help you discover the perfect product to enhance your well-being and enjoyment. Join us on this exciting journey and become part of the Village Brands family today.
